Social Promotion Rules 

From time to time sweepstakes (each, a “Promotion”, together the "Promotions") will be conducted on the Walkers Shortbread Facebook page (a “Platform”). These General Social Promotion Rules apply to sweepstakes sponsored by Walkers Shortbread Inc. ("Sponsor") and offered via the Platform. The following information will be supplied to entrants on a per-Promotion basis in a set of per-Promotion terms: (a) entry period(s) and time zone; (b) which action to take in order to enter; (c) entry limits per person/Platform account; and (d) prize descriptions, values and restrictions.





Promotions are open to any individual who: (a) is eighteen (18) years of age or older at the date of entry; (b) is a legal resident of (and residing at the time of entry in) one of the 50 United States or D.C.; and (c) has a valid account on Facebook. Entrants who are eighteen (18) years of age or older but have not yet reached the age of majority in their jurisdiction of residence (each, a “Minor”) should seek permission from their parents/legal guardians before participating. The following individuals are NOT eligible to enter or win a prize: employees of Sponsor; employees of a Platform; employees of the parent companies, subsidiaries, divisions, affiliates, suppliers, brokers, printers, distributors and advertising, promotional and judging agencies of Sponsor or a Platform; employees of any other entities affiliated with the administration of the Promotions (aforementioned individuals and organizations, the “Promotion Parties”); the immediate family members (parent, child, sibling, spouse) of each such employee; and persons living in the same household as each such employee (whether related or not). All determinations of eligibility will be made by Sponsor in its sole discretion, at any time. The Promotions are void outside the 50 United States and D.C., and wherever prohibited.

Agreement: Participation in a Promotion constitutes each entrant’s (and if a Minor, such entrant’s parents’/legal guardians’) full and unconditional agreement to and acceptance of these General Social Promotion Rules, the per-Promotion terms set by Sponsor, and the decisions of the Promotion Parties, which are final and binding. Winning a prize is contingent upon fulfilling all requirements set forth herein. Any entrant may be disqualified in Sponsor’s sole discretion if he/she (and if a Minor, his/her parent/legal guardian) fails to comply with any of the terms of these General Social Promotion Rules or the per-Promotion terms set by Sponsor.


Occasionally, posts will appear on the Walkers Shortbread Facebook page, directing you to take an action such as, but not limited to, share a photo on a particular post OR post a piece of content while tagging a particular brand handled or using a specific hashtag. Doing so, in accordance with any applicable per-Promotion terms set by the Sponsor, will enter you in a random drawing to win a particular prize. Alternatively, you may follow the instructions, included in the per-Promotion terms set by the Sponsor, for submitting an Alternative Means of Entry Form, which will enter you in a random drawing to win a particular prize.

Entries and other submitted material become the property of Sponsor and will not be acknowledged or returned. All Entries for each Promotion must be received during the applicable entry period. Entries submitted in excess of stated per-Promotion entry limits will be void. Use of any automated system to enter as determined by Sponsor in its sole judgment is prohibited and will result in disqualification at Sponsor’s sole discretion. Any attempt by any entrant to obtain more than the stated maximum number of entries by using multiple/different Platform accounts, identities, registrations, or logins, or through any other methods, may void all of that entrant’s entries and that entrant may be disqualified. All terms and conditions of the hosting Platform apply. Multiple entrants are not permitted to share the same Platform account. In event of a dispute regarding the identity of the person submitting an Entry, the Entry will be deemed to be submitted by the natural person who is the “authorized account holder” assigned by the Platform to the Platform account in question.

Entry Requirements/Conduct

By submitting an Entry, you represent and warrant that your Entry: (a) is not sexually explicit or suggestive, violent or derogatory of any ethnic, racial, gender, religious, professional or age group, profane or pornographic, nor does it describe any materially dangerous activity; (b) does not promote illegal drugs or firearms (or the use of any of the foregoing), or any activities that may appear unsafe or dangerous, or any particular political agenda or message;(c) is not obscene or offensive, nor does it endorse any form of hate or hate group; (d) does not defame, misrepresent or contain disparaging remarks about Sponsor or its products, or other people, products or companies; (e) does not contain trademarks or logos owned by others (except trademarks and logos owned by Sponsor), or advertise or promote any brand or product of any kind (other than those owned by Sponsor); (f) does not otherwise infringe any third party’s intellectual property or privacy rights, or contain any personal identification, such as license plate numbers, e-mail addresses or street addresses; (g) does not contain copyrighted materials owned by others; (h)does not contain materials embodying the names, likenesses, photographs, or other indicia identifying any person, living or dead, without such person’s explicit advance permission; and (i) does not depict, and cannot itself, be in violation of any law. Sponsor's determination as to whether any Entry potentially violates the rights of any third party is final. In Sponsor’s sole discretion, Entries that do not include all required information and do not adhere to the foregoing and following requirements will be considered void.

Winner Determination/Odds of Winning: Winner(s) will be determined at the time stated in the particular per-Promotion terms. Unless otherwise stated in the per-Promotion terms, winner(s) will be chosen via random drawing from among all eligible Entries received for that Promotion (or entry period, as applicable), and odds of winning will depend on the total number of eligible Entries received for that Promotion (or entry period, as applicable).

Winner Notification

Each potential winner will first be notified via Platform or by email if he/she entered via the Alternative Means of Entry Form. To claim a prize, each potential winner will be required to respond within forty-eight (48) hours after transmission of the aforementioned message and provide his/her full name, email address, physical mailing address, date of birth, and phone number. Subsequently, each winner will receive additional prize claim instructions by mail and/or email and may be required to complete, sign and return an Affidavit of Eligibility/Liability Release, and where lawful, a Publicity Release. All requested documents must be returned to Sponsor by the date specified in winner’s notification email/letter. Any prize details not specified will be determined by the Sponsor in its sole discretion. Prizes are not transferable or refundable and must be accepted as awarded. No other substitutions may be made, except by the Sponsor, who reserves the right to substitute a prize (or component thereof) with another prize (or component thereof) of equal or greater value if the prize is not available for any reason as determined by the Sponsor in its sole discretion. Winners are solely responsible for all applicable federal, state, and local taxes and for any expenses, costs or fees associated with acceptance and/or use of prizes not specified by Sponsor as being included. Limit one prize per entrant, per Promotion. At the sole discretion of the Sponsor, disqualification, prize forfeiture and the selection of an alternate winner may result from any of the following: (a) a potential winner’s failure to respond to initial notification via the Platform within forty-eight (48) hours after its transmission; (b) the failure of notification due to deactivation of the potential winner’s Platform account prior to receipt of notification; (c) potential winner’s failure to provide Sponsor with satisfactory proof of age, identity and residency; (d) potential winner’s failure to complete and return required documents by the date specified in winner’s notification email/letter; and (e) any other non-compliance with these General Social Promotion Rules or the specific terms of a Promotion.

General Conditions

In the event that the operation, security, or administration of a Promotion is impaired in any way for any reason, including, but not limited to fraud, virus, or other technical problem, the Sponsor may, in its sole discretion, either: (a) suspend a Promotion to address the impairment and then resume a Promotion in a manner that best conforms to the spirit of these General Social Promotion Rules; (b) award prizes according to the specific Promotion details from among the eligible Entries received up to the time of the impairment; or (c) to proceed in such a manner as may be deemed fair and equitable by Sponsor in its sole discretion. If, due to a human, typographical, mechanical or other error, the number of potential winners notified is greater than the listed number of prizes at any level, such listed number of prizes will be awarded in a random drawing from among all eligible entrants who submit a legitimate prize claim for that level. The Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of a Promotion or to be acting in violation of these General Social Promotion Rules or in an un-sportsman like or disruptive manner. Any attempt by any person to undermine the legitimate operation of a Promotion may be a violation of criminal and civil law, and, should such an attempt be made, the Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. The Sponsor’s failure to enforce any term of these General Social Promotion Rules shall not constitute a waiver of that provision.

Release And Limitations Of Liability

By participating in a Promotion, entrants agree to release and hold harmless the Sponsor, Platform, their respective parent companies, subsidiaries, divisions, affiliates, suppliers, brokers, printers, distributors and advertising, promotional and judging agencies, and any other entities affiliated with the administration of the Promotions, together with the respective officers, directors, employees, and agents of each (collectively, the "Releasees") from and against any claim or cause of action arising out of participation in a Promotion or receipt or use/misuse of any prize, including, but not limited to: (a)unauthorized human intervention in a Promotion; (b) technical errors related to computers, servers, providers, or telephone or network lines; (c) printing errors or any errors made in the advertisement of a Promotion; (d) errors in the administration of a Promotion or the processing of entries; (e) changes to Platform policies and procedures that may interfere with the operation of a Promotion; or (f) injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in a Promotion or receipt of any prize. Entrants further agree that in any cause of action, the Releasees’ liability will be limited to the cost of entering and participating in a Promotion, and in no event shall the Releasees be liable for attorney’s fees. Entrants waive the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages. Without limiting the foregoing, a Promotion, all prizes, and all materials provided on or through any Promotion-related website are provided "as is" without warranty of any kind, either express or implied, including without limitation the implied warranties of merchantability, fitness for a particular purpose, and non-infringement.


You agree to indemnify and hold the Releasees harmless from any and all claims, damages, expenses, costs (including reasonable attorneys' fees) and liabilities(including settlements), brought or asserted by any third party against any of the Releasees due to or arising out of your Entry, or your conduct in creating a Entry or otherwise in connection with a Promotion, including but not limited to: claims for trademark infringement; copyright infringement; violation of an individual’s right of publicity or right of privacy; or defamation. 


By submitting an Entry, you grant to Sponsor and its affiliated companies the right, except where prohibited bylaw, to use your name, likeness, picture, address (city and state), voice, biographical information, Entry and written or oral statements, for advertising and promotional purposes in promoting or publicizing Sponsor, its affiliated companies, and the products or services of each, in any and all media without limitation as to time or territory, without compensation unless required by law. You shall have no right of approval, no claim to compensation, and no claim (including, without limitation, claims based on invasion of privacy, defamation, or right of publicity) arising out of any use, blurring, alteration, or use in composite form of your name, picture, likeness, address (city and state), biographical information, or Entry.


Information submitted in connection with a Promotion will be treated in accordance with these General Social Promotion Rules and Sponsor’s Privacy Policy (as may be amended from time to time), currently located at; provided, that in the event of any conflict between these General Social Promotion Rules and such Privacy Policy, the terms and conditions of these General Social Promotion Rules shall prevail. By entering a Promotion, you agree that Sponsor may share your personal information with the Promotion Parties for the purpose of winner verification and prize fulfillment in the event that you are chosen as a potential winner.

Arbitration/Choice Of Law

Except where prohibited, entrants agree that: (1) any and all disputes, claims, and causes of action arising out of or connected with a Promotion, or any prize awarded, or the determination of the winners, shall be resolved individually, without resort to any form of class action, and exclusively by arbitration pursuant to the Rules of the American Arbitration Association, then effective, and (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering a Promotion but in no event attorneys’ fees; and (3) under no circumstances will entrant be permitted to obtain awards for and entrant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages(other than for actual out-of-pocket expenses), and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these General Social Promotion Rules, or the rights and obligations of entrant and/or Releasees in connection with a Promotion, shall be governed by, and construed in accordance with, the laws of the State of Florida, without regard for conflicts of law doctrine of any jurisdiction.


Walkers Shortbread Inc. 170 Commerce Drive, Hauppauge, NY 11788

The Promotions are in no way sponsored, endorsed or administered by, or associated with, Facebook. You are providing your information to Sponsor and not to the Platform.

Any questions, comments or complaints regarding this Promotion should be directed to the Sponsor, not the Platform.